Analyzing The Micro Business Environment For Tesco Marketing Essay

Analyzing The Micro Business Environment For Tesco Marketing Essay My organisation for this assignment is â€Å"Tesco†. It is leading food and grocery retailers on the planet. The aim of this essay is to analysing the micro business environment, Identify the core resources and competences of the organisation, Evaluate the organisation’s strategic choices and justification of the strategy of the company. I have used Strategic evaluation tools such as PESTEL, SWOT and others. Tesco is among the biggest food retailers in the world with returns in surplus of  £54 billion in 2009 and over 470,000 workers. It has 4,331 stores in 14 countries.   The company’s Head Office is based in Hertfordshire, UK and operates mainly in the USA, Europe and Asia(www.tescoplc.com ). PESTEL Analysis (J. L. Fowle, September ,1993), analyses the vibrant and erratic environment in which company operates by classifying the forces that have the most influence on its performance, Influences Company has, to achieve strategically success. Porter’s Five forces can also be used to analysis competitive environment. However these forces becomes interrelated at some times. And its Tesco’s vision to expand globally, encouraged me to use PESTEL forces analysis rather than any other model. Political decision has always been at watch by companies like Tesco. China is one of the world most profitable market, worth over 1.3 billon, Now it has open it door for world and encouraging Western companies. Tesco has managed to signed agreement in 2009 to set up thought-out series of joint ventures for development of shopping malls in i.e. Anshan, Fushun and Qinhuangdao(http://www.fas.nus.edu.sg/ ).By end of 2010 18 more hypermarkets are expected to open in China(http://www.investis.com/ ).   Such rises of Tesco’s international business segment are predicted to account the company’s profit for one quarter. In 2004 immersion of 10 further countries into the EU took place, encouraging trade between Western and Eastern Europ ean countries(http://www.eu-27watch.org/ ).Helped Company to enter into new market, and increase its market share across Europe. Economic forces are of great concern to any company as they impact directly on the buying behaviour of its customers. The UK economy was officially declared under recession in 2008, the government’s was successful in minimising the rises in unemployment by considerable reduction in interest rates during 2009 (www.euromonitor.com ). This has given rise in spending power of English people,but both sales value and margins are effected as consumers are not or less likely to divert their spending on more of premium or high value goods. According Maslow hierarchy of need consumers would be at top of Basic need. (http://www.ict-learningnow.com). But retailers like Tesco would still be benefited, as their low price strategy would encourage its customers to shop from Stores and cook and dine home rather than spending more on restaurants(www.guardian.co.uk ).   As we all know that food is the last thing that customers will sacrifices .   The percentage of overall consumer spending on food has risen over the years. Social forces are quite obvious as Man is Social Animal. An analysis has proven that the UK has the Baby Boom generation and latest medical facility by NHS Trust has reduced the death rate too(www.statistics.gov.uk ).This means that more retired people eats less and less spending power. It’s not expected of them to travel to supermarket for shopping and at the age of 65 internet literacy level go down, But it is still assumed that online shopping is and would be the only convenient way of shopping for older age people.   The ageing population is discouraging for the food retailers older people tend to eat less. Company still have to bear in mind the ineffective and expensive small deliveries. However taste and preferences of consumers should always bear in mind when strategies are framed. As mentioned on Economica l forces, high value goods would be avoided but the standard of leaving would have great influence.

Integrated Marketing communication plan of Honda Civic in the US Assignment

Integrated Marketing communication plan of Honda Civic in the US - Assignment Example Communication plays a pivotal role in determining the success of an organisation in as much as marketing of the product offered is concerned. It can be observed that modern communication technology has made dramatic changes in the contemporary marketing communication landscape given that the consumers are now able to evaluate the choice of the goods they want. On the other hand, the marketers are also aware of these indispensable changes brought about by new information and communication technology and these have compelled them to adopt the use of an integrated marketing communication plan in their operations. An integrated marketing communication (IMC) plan is ideal for Honda Civic in the US. In order to outline the communication plan that can be used by Honda, it is important to begin by explaining the meaning of IMC concept in order to gain a full understanding of it. Basically, an integrated marketing communication can be defined as, â€Å"a concept of marketing communication planning that recognises the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing, public relations, sponsorship,† (Cant, 2000 p.285).... ises the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing, public relations, sponsorship,† (Cant, 2000 p.285). These communication channels are integrated and coordinated to deliver a clear, consistent and compelling message about the organisation and its products. Kotler & Armstrong, 2004 also posit to the effect that all the corporate messages, positioning and images, and identity are coordinated across all marketing communication venues which reinforce the image and identity of the organisation. The main objectives of marketing communication mainly depend with what the company seeks to achieve through the integration of different communication disciplines. As such, Honda’s IMC plan should include the effective use of advertising, personal selling, public relations, direct marketing as well as sales promotion. In this case, the aim of the IMC will be to create loyal customers through giving them the right information about a particular product or brand offered. Against this background, this report seeks to develop an IMC plan for Honda Civic. According to AutofairHonda (2011), the 2011 Honda Civic GX is powered by natural gas and it does not use fossil fuels like other conventional vehicles. This model of car was developed after the realisation that the environment also needed to be protected given that carbon gas emissions from vehicles significantly contribute to global warming which is seen as an environmental concern across the whole world. Honda Civic 2011 is a luxury vehicle which is environmental friendly. However, of notable concern is the fact that this particular type of vehicle appeals to a unique segment and this is

Sunspots and Sun Storms Essay Example | Topics and Well Written Essays - 1250 words - 4

Sunspots and Sun Storms - Essay Example Sunspots occur in groups and appear and disappear at certain times. The sun could have hundreds of them sometimes and at other times only have a few. A sunspot can last between one and a hundred days. When they appear as a group, the sunspots can last approximately 50 days. Compared to the average surface temperature of the sun 6000 º Celsius, the sunspots are about 1500 º Celsius and can last from a few hours to a few months. In diameter, the sunspots can be as large as 80,000 km and as they move across the sun’s surface, they expand and contract. They can be explained as regions on the sun with strong magnetic field strengths that appear often in pairs that are aligned in an east to west direction and are thousands of times stronger if compared to the magnetic field of Earth. This implies that the rising magnetic tubes flux that breaks past the sun’s surface form the sunspots. In a simulation of the initial condition shows that there is a horizontal uniform layer of the magnetic field, in a stably stratified fluid, that is subject to a small perturbation. One of the factors that cause sunspots is intense magnetic fields such that sunspots occur in pairs and the magnetic field comes from one and enters into another one. The magnetic fields that are inside the sunspots are 1000 times stronger compared to those surrounding the undisturbed areas. The magnetic layer is unstable due to its buoyant nature, so out of its layers, the magnetic flux can rise. The center of a sunspot, mainly the dark spot is called the umbra; the magnetic fields are highest in this area. The striated area around the umbra, which is less dark, is called the penumbra. As seen from earth, it takes the sunspots 27 days to make a complete rotation, since they rotate with the solar surface. Near the Suns, equator sunspots rotate at a faster rate than those near the solar poles.  Ã‚